Techne Futbol
Product Design / Content Design / User Journey
Techne Futbol is a training app that helps amateur and professional soccer players improve and maintain their technical ability. Tasked with updating the company’s website and app, I focused on establishing a clear brand identity and defining the company’s value to current and future users.
User Flow
When updating the website, I first defined the users’ and company’s goals and then reorganized the content to better accommodate those goals. I designed a new user flow and interface for the app’s onboarding process, spreading the input of information out onto multiple screens and implementing a more friendly, conversational tone.
Interface Design
I elevated the site’s design, drawing attention to the most important information and calls to action using color and layout. When redesigning the app, I focused on maintaining consistent branding and simplifying processes to ensure ease of use, so users could prioritize their training.