Trendalytics Website
Project Design / Content Strategy / Data Analytics / Marketing
Trendalytics requested a new website that was more representative of a modern tech start-up. I performed a UX audit, redesigned the information architecture, and updated the user interface of the site to better align with the company’s ethos and value proposition.
UX Audit
The original site lacked organization and a true call to action. Before designing the new site, I defined the intended purpose of the site, identified current pain points, and edited the content to eliminate repetition and confusion.
Design + Execution
When designing the new user interface, I used color and a simplified layout to better communicate the intent of the site and drive conversions. I also consolidated the number of pages to ensure that users could accomplish their goal as efficiently as possible. Since the redesign, page visits to the Request a Demo page have increased by +2,886%.