Dove 100 Color Insider
Project Management / UX/UI Design
In a marketing initiative for Dove Invisible Dry Spray Antiperspirant, FS developed a website that featured insight on the top colors of 2018 and a series of how-to kits with insider knowledge on how to wear them. My task was to create an intuitive user experience by seamlessly integrating two brand identities, as well as develop the navigation and overall look and feel of the site.
User Testing
We conducted user interviews and developed personas to encapsulate the common goals, behaviors, and challenges of our users. We then tested wireframes and prototypes to ensure that we pursued the best possible product solution.
Interface Design
Based on user testing, I created a design that helped users easily find valuable color and trend information. The interface supports a smooth user journey with a simple layout and strategic use of color. Each color detail page includes images provided by influencers, trend insight, curated color combinations, and shoppable key items.